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What is Marketing?

Posted: About.com: Marketing
Author: Laura Lake, About.com Guide

Marketing is the process of teaching consumers why they should choose your product or service over your competitors; if you are not doing that you are not marketing. It’s really that simple! The key is finding the right method and defining the right message to use to educate and influence your consumers.

Companies make the mistake of thinking that marketing is just “one” thing, but marketing is everything that the consumer encounters when it comes to your business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that you provide. It’s all marketing and creating the decision within the consumer whether or not to choose you initially or for repeat business.

To gain a greater understanding of the differences and the roles that advertising and sales play in marketing, read the following articles:

Marketing vs. Advertising: What's the Difference?

Marketing vs. Sales: What's the Difference?

 

For actual article, click here.

 

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